SOCIAL DISCOVERY SQUAD
Transforming How Brands Optimize for Visual Discovery
In July 2022, Google shared some surprising new data:
40% of Gen Z shoppers (ages 10-25 and 25% of the U.S. population) now use TikTok and Instagram to discover new products and services, rather than type keywords into their search bar.
This change in search behavior highlights an important and fast-approaching trend in shifting consumer search habits, thanks to the heightened customer experience that comes with visual discovery.
This new search reality will have far-reaching effects on a brand’s ability to connect and engage with its customers, while also affecting a brand's bottom line as new ways of programming areas like paid media dollars may be required. Not sure where to begin? That’s where the Social Discovery Squad comes in.
Social Discovery Squad by Allison+Partners transforms the way your brand tackles visual discovery.